Author: Oliver Obst, Branch Medical Library of the University and Regional Library Münster, Germany
Printed vs. electronic journals
Building and managing a journal collection is one of the greatest challenges in library practice in these days. Journal prices had tripled in the last 10 years and library budgets remained almost flat. Three 'Hows' will be discussed: How to optimize the journal collection, How to enhance information access, and How to integrate Open Access.
Printed vs. electronic books
The results of the first German in depth study of e-books will be presented and usage of printed and electronic books be compared.
Customer relationship and marketing
Today, library customers will often not be aware that they use resources of the library, because the services are brought to them via the Internet. Therefore, library success rely on marketing their services. The autor will discuss some marketing tools such as electronic newsletter, printed newspapers, library weblogs, and RSS feeds.
Traditional vs. mobile library
Most medical libraries are already hybrids in the continuum between traditional / paper-oriented and digital / online-oriented libraries. The next two evolutionary steps will be the Mobil Library and the Ubiquitous Library. The Medical Library Münster started a project to implement the Mobile Library by lending out handheld computer.
Author: Kateřina Štěchovská, National Medical Library, Czech Republic
Author: Jana Hercová, National Medical Library, Czech Republic
Co-author: Jana Veselá / Středisko vědeckých informací Státního zdravotního ústavu Praha / Scientific Information Department, National Institute of Public Health Prague
Author: Isabelle de Kaenel, The Medical University Library Lausanne, Switzerland
Author: Helena Haškovcová, Charles University - Faculty of Humanities, Czech Republic
Author: Olga Tomoszková, Institut of Public Health in Ostrava, Czech Republic
Co-author: Věra Martínková / Institute of Public Health, Ostrava; Věra Toršová / Institute of Public Health Ostrava
Author: Rostislav Kudláček, State Institute for Drug Control, Czech Republic