Session coordinator: Anna Diačiková, Chemosvit a.s., Slovakia
Where: 23. 5. 2007, 9.00 - 12.30, Auditorium D
Autor: Tereza Šedivcová, ČSOB, Czech Republic
Using of marketing methods in an agenda of library, which is part of large business company, is needed. At the time, when majority of economic subjects cuts down their costs, libraries have to answer a question, how to in a framework of a company compete with the other departments, which are able to generate a company profit. One way, how to solve this “race” is to have enough users, who need library/information services to their job. Then, the library can point, that the profit is generated implicitly. There is gathered experience concerned to using of marketing in the CSOB library agenda. The first, what is necessary, is to know library (potential) users. There are more possibilities how to obtain data/information about users of business library. These data can be used for marketing. A segmentation of users can be done and marketing campaigns in various schemes based on these segments can be arranged. Marketing possibilities, applicable in business library, and their advantages and disadvantages are presented. Not only information sources or user trainings, but also the satisfied current library users can be used as marketing channels when intended to attract potential ones.
Tereza Sedivcova finished her Master Studies from Information Science at Charles University in 2005 and is currently working on her master degree in Finance. She specializes in two areas. The first one is motivation of employees, who are working in information services. The second one is retrieval of information. She started her professional carrier with establishing a school library at The Archbishop Grammar School. She works at information service department at CSOB now. She was responsible for the Special Library of CSOB for 5 years.
Author: Ludmila Mládková, University of Economics, Czech Republic
Author: Olga Girstlová, GiTy, a.s., Czech Republic
Author: Jan Vymětal, VŠB - Technical University of Ostrava - Faculty of Economics, Czech Republic
Author: Dagmar Vránová, EPMA - European Projects &Management Agency, Czech Republic
Author: Anna Diačiková, Chemosvit a.s., Slovakia
Author: Jan Mottl, AiP Safe s.r.o., Czech Republic