Matching Content with User Intent
Session coordinator: Martin Lhoták, Academy of Sciences Library, Czech Republic
Where: 27. 5. 2009, 14.15 - 17.25, Vencovsky Aula
See It, Hear It: Multimedia Search Goes Beyond Text
Autor: Marydee Ojala, ONLINE: Exploring Technology & Resources for Information Professionals, USA
There's more to search than text. Information comes in many shapes, forms, colors, sounds, and moving images. Even printed newspapers, journals, and newsletters include photographs, charts, graphs, and illustrations. Those accustomed to obtaining information from television, radio, and video—and that's most people—want to search the spoken word, hear commentary, and watch film clips. They expect information professionals will include multimedia sources in their Web research. Even YouTube is moving beyond adolescent, amateur videos. What are some good resources for professionals to use for multimedia search and how do they work?
Marydee Ojala edits ONLINE: Exploring Technology & Resources for Information Professionals and writes its business research column (“The Dollar Sign”). She contributes feature articles and news stories to Information Today, Searcher, EContent, Computers in Libraries, Intranets, Cyber Skeptic's Guide to the Internet, Business Information Review, and Information Today's NewsBreaks. Her blog is ONLINEInsider.net. A long-time observer of the information industry, she speaks frequently at conferences, such as Web Search University, Internet Librarian, Online Information (London, UK), Internet Librarian International, and national library meetings outside the U.S. She has adjunct faculty status at the School of Library and Information Science at IUPUI (Indiana University Purdue University Indianapolis) teaching business information resources. Her professional career began at BankAmerica Corporation, San Francisco, directing a worldwide program of research and information services. She established her independent information research business in 1987. She serves as president-elect for the Indiana chapter of SLA, secretary/treasurer of IFLA's LTR section and is treasurer of IOLUG (Indiana Online User Group). Her undergraduate degree is from Brown University and her MLS was earned at the University of Pittsburgh.
Other papers in this session:
Author: Zuzana Helinsky, Zh Consulting, Sweden
Author: Vivien Cook, OCLC EMEA, the Netherlands
Author: Vilém Sklenák, University of Economics, Czech Republic
Author: Nadežda Andrejčíková, Slovak University of Technology in Bratislava - Faculty of Informatics and Information Technologies, Slovak Republic
Author: Pavel Kocourek, INCAD, spol. s r.o., Czech Republic