Marketing Tools in Libraries to Promote Electronic Information Resources
Session coordinator: Ladislav Svršek, Albertina icome Bratislava, s.r.o., Slovak Republic
Time and venue: May 26, 1:30 PM - 4:20 PM, Auditorium D
Facebook versus a Web Page
- Filip Vojtášek, Albertina icome Praha s.r.o., Czech Republic
- Documents to download
In spite of increasing popularity and usage of Facebook it is clear that it can't replace a traditional web site of institutions, projects, events etc. at present. On the other hand, a fan page and/or a group, respectively (rather then a facebook profile) can be turned into an effective marketing tool and an information resource. A couple of examples out of the library world will be presented.
- Author's professional CV
The author has been working for Albertina icome Praha since 2002. His current position is a sales manager dealing with accounts in social sciences and humanities, e-books and e-journals. He majored in Library and Information Science and received his M.A. from Charles University in 2000.