Paper details

Marketing Tools in Libraries to Promote Electronic Information Resources

Session coordinator: Ladislav Svršek, Albertina icome Bratislava, s.r.o., Slovak Republic

Time and venue: May 26, 1:30 PM - 4:20 PM, Auditorium D

Facebook versus a Web Page

Filip Vojtášek, Albertina icome Praha s.r.o., Czech Republic
Documents to download

In spite of increasing popularity and usage of Facebook it is clear that it can't replace a traditional web site of institutions, projects, events etc. at present. On the other hand, a fan page and/or a group, respectively (rather then a facebook profile) can be turned into an effective marketing tool and an information resource. A couple of examples out of the library world will be presented.

Author's professional CV

The author has been working for Albertina icome Praha since 2002. His current position is a sales manager dealing with accounts in social sciences and humanities, e-books and e-journals. He majored in Library and Information Science and received his M.A. from Charles University in 2000.

Organized by

  • Albertina icome Praha VŠE

Main sponsor

  • Springer

Media and technology partners

  • Český rozhlas - Leonardo
  • Ikaros
  • LibRa

INFORUM fan page

  • Facebook logo