Marketing Tools in Libraries to Promote Electronic Information Resources
Session coordinator: Ladislav Svršek, Albertina icome Bratislava, s.r.o., Slovak Republic
Time and venue: May 26, 1:30 PM - 4:20 PM, Auditorium D
Using Social Media to Promote Your Library's Services
- Karen Blakeman, RBA Information Services, United Kingdom
- Documents to download
Many people use social media to communicate with friends and colleagues and to share information. For example, Facebook and Twitter for chatting and keeping up to date; Flickr for sharing photographs; Google Maps for locations, directions and mashups; Slideshare for exchanging presentations; YouTube, iTunesU and Vimeo for “how to” demonstrations and promotional videos. And all of this information can be automatically transferred and re-published on multiple platforms and applications.
Furthermore Google, Yahoo and Bing now include social media in their search results. It makes sense, therefore, to ensure that you are using all of the options available to you to promote and encourage the use of your services. This presentation will suggest ways in which you can re-use material you may already have in order to reach more of your potential users. It will also look at devising strategies for social media, the technical and human resource issues that must be considered, and the skills needed to implement a social media strategy.
- Author's professional CV
Karen Blakeman has worked in the information profession since 1978 and became a freelance consultant in 1989. She provides training and consultancy on the use of the Internet for business, social and collaborative web tools, and on finding and managing information resources. Prior to setting up RBA she worked at the Colindale Central Public Health Laboratory, and then spent ten years in the Pharmaceutical and Health Care industry before moving to the International management consultancy group Strategic Planning Associates.
Karen edits and publishes a monthly, electronic newsletter called Tales from the Terminal Room and the 7th edition of Search Strategies for the Internet is in production. Her blog can be found at http://www.rba.co.uk/wordpress/. She is an Honorary Fellow of CILIP: The Chartered Institute of Library and Information Professionals, an active member of the UK e-Information Group (UKeiG), and a member of the Association of Independent Information Professionals (AIIP) In 2002 she received the Information World Review Information Professional of the Year award.