Making Search More Relevant
Session coordinator: Martin Lhoták, Academy of Sciences Library, Czech Republic
Time and venue: May 26, 1:30 PM - 4:35 PM, Vencovsky Aula
2010 Search Engine Wars: Let Battle Commence
- Karen Blakeman, RBA Information Services, United Kingdom
- Documents to download
2010 in the Chinese calendar is the year of the tiger tempered by the element metal: incredibly brave, undying courage, willingness to engage in battle. “Tigers born in the Metal year are assertive and competitive, determine their goals and do anything necessary to achieve them.”
The Microsoft Bing-Yahoo search engine collaboration has been agreed in 2010. Yahoo will use Bing’s search engine and database for its web search and will act as the exclusive global sales force for Bing-Yahoo search advertisers. Yahoo says that it will “still be innovating on top of the Bing results” and both companies are rolling out new search features and real-time search. Google is rolling out search options that include social media results from Twitter and Facebook and yet more advanced search options.
But while Bing-Yahoo and Google battle for users and market share, specialist tools such as Chemspider, Healthmash and Biznar are building tools for the serious researcher. This presentation will look at what Bing, Yahoo and Google have to offer us and the usefulness of their new search features. It will also review some of the specialist tools that are now being made available.
- Author's professional CV
Karen Blakeman has worked in the information profession since 1978 and became a freelance consultant in 1989. She provides training and consultancy on the use of the Internet for business, social and collaborative web tools, and on finding and managing information resources. Prior to setting up RBA she worked at the Colindale Central Public Health Laboratory, and then spent ten years in the Pharmaceutical and Health Care industry before moving to the International management consultancy group Strategic Planning Associates. Karen edits and publishes a monthly, electronic newsletter called Tales from the Terminal Room and the 7th edition of Search Strategies for the Internet is in production.
Her blog can be found at http://www.rba.co.uk/wordpress/. She is an Honorary Fellow of CILIP: The Chartered Institute of Library and Information Professionals, an active member of the UK e-Information Group (UKeiG), and a member of the Association of Independent Information Professionals (AIIP) In 2002 she received the Information World Review Information Professional of the Year award.