Author: David Gudgin, Euromonitor International, United Kingdom
In this presentation Euromonitor International shares its 30 years’ experience of researching international markets. There is insight into the sources they consult to research country, market and lifestyle data for their award-winning books and databases. Euromonitor will show how it adds value to information by creating brand new datasets from original source material. By creating products that allow comparisons across countries it is possible to gain a deeper insight into the countries and markets being researched.
David Gudgin has more than 15 years’ experience in the information industry. He has worked for several publishers promoting scientific information, conferences and now business intelligence. He is currently Sales and Marketing Director at market research publisher Euromonitor International. Euromonitor publishes award-winning books and databases for libraries. Its Global Market Information Database (GMID) is used by academic, public and government libraries worldwide, as well as international investment banks, strategic management consultancies, advertising agencies and consumer-facing manufacturers.
Author: Lenka Mynářová, DATAMAR, Czech Republic
Author: Petr Dudek, Unipetrol, a.s., Czech Republic
Author: Pavel Kocourek, INCAD - CONVERA CZ, Czech Republic
Author: Lucie Nová, Clifford Chance LLP, Czech Republic
Author: Miroslava Brázdilová, Tomas Bata University in Zlín - Faculty of Management and Economics, Czech Republic
Author: Rebecca Larkin, ProQuest Information and Learning, United Kingdom