Author: Lenka Mynářová, DATAMAR, Czech Republic
At present, information support in strategic management is becoming an increasingly hot topic. Information is crucial for strategic processing. Thanks to IT development, we have an excess of information in terms of quantity. However, things are different in terms of quality, and this is the topic of my contribution. What information is needed for strategic management and the creation of corporate strategies? What form do managers need information in? What are the practical experiences in this area?
PhDr. Lenka Mynářová is a graduate of the Philosophical Faculty of Charles University of Prague. She has been involved in the area of market analyses since 1991. At present, she is the leader of marketing, sales and corporate strategy projects in Central Europe and Russia. She specialises in CRM, brand management and marketing controlling.
Author: Petr Dudek, Unipetrol, a.s., Czech Republic
Author: Pavel Kocourek, INCAD - CONVERA CZ, Czech Republic
Author: David Gudgin, Euromonitor International, United Kingdom
Author: Lucie Nová, Clifford Chance LLP, Czech Republic
Author: Miroslava Brázdilová, Tomas Bata University in Zlín - Faculty of Management and Economics, Czech Republic
Author: Rebecca Larkin, ProQuest Information and Learning, United Kingdom