Changing Role of Information in the "New Economy" - External Resources of Information

Michal Hirš, Univerzity Pardubice

Current market environment, which is formed by the expansion and application of new technologies, particularly informational and communicational, is often characterised as "information economy", "digital economy", or "network economy". On these new specific conditions, the management's decisions in ICT-sphere have the essential importance for company's ability to compete and the further development.This paper discusses chosen aspects of external resources of information and especially their impact on the business decision-making process. Natural information and resources of information are unfortunately overshadowed by phenomenon ICT at present. Peter Drucker gives a true picture of this trend in his book Management Challenges for the 21st Century: "From technology to information in information's technologies". I focus closely in trends of using of external resources of information, consequent on lose some manager's process and methods their original signification. Managers, who are well aware of the above-mentioned changes in business environment, are aimed at rate's increase in using of external resources of information considering internal. Recounted situation and signed trends in using of external resources of information are evidenced by the data obtained from performed research.