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Session Title

Information for the Corporate Sector and Competitive Intelligence

Navigating Managerial Information Sources

Katarína Šebejová, University of Economy in Bratislava

According to P. F. Drucker, information access represents a fundamental condition for company success. It is no longer about application of computer-generated, information-rich economic models. It is about using information in the management of the company in such a way that managers will make judgements based on information and they will be able to respond flexibly.

To search for information in paper form is time-consuming. The electronic media, on the other hand, can literally bury the managers. It is important for manager to orient oneself in this maze of information resources effectively and obtain the required information quickly. It is essential to be familiar with valid legislation and it is necessary to follow information on the economic environment.

The demand for up-to-date legal information can be met by electronic collections of laws or systems of all the up-to-date legal information. It is no longer possible to cover the economic environment with one resource; electronic resources originate on the basis of data of both public and non-public nature, or those individually obtained. Public registers, official bulletins, and data from the capital market in particular inform about the microenvironment; the macroenvironment is covered by comprehensive statistical data and regularly monitored macroeconomic categories.


 

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