Commercial Exploitation of Cultural Heritage in Memory Institutions
| Session: Digital Libraries:
Gateways to Our Past |
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| Author: |
Zinaida Manzhukh, Vilnius University Library; Lithuania |
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 Fulltext
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| Abstract: |
Commercial exploitation of cultural heritage in memory institutions is
discussed in the context of the new ways of performing essential heritage access and preservation functions and
challenges that arise implementing digitization projects. In the light of the insufficient memory institutions budgets
commercial promotion of cultural heritage is analyzed as an alternative financial source indicating the possible niches
in the digital services market. The main focus is on education (new trends and concepts - educommerce, edutainment) and
tourism (cultural tourism), though other commercial services are also mentioned. Memory institutions and private sector
partnership performing commercial activities is emphasized.
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| About the author: |
Education: 2003 - Information and Communication MA, Vilnius university, Library
and Information Center Management Programme
2001 - Information and Communication BA, Vilnius university, Library and
Information Science programme
Professional experience:
Since 2001 and at the moment - Vilnius University
Library, Bibliography and Information Department.
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