List of all accepted papers (sorted by name)

Website Optimization for Search Engines
Session coordinator: Martin Lhoták,  Main Library of the Academy of Sciences, Czech Republic
Where: 27. 5. 2004, 8:30 - 12:15, New Auditorium

The Role of Information Architecture and Search Engine Optimization in Online Publishing

Author: Marek Prokop,  PROKOP software s.r.o., Czech Republic


PDF file 


World Wide Web is a great publishing tool. Sharing information has never been so easy before. Unfortunately, the same could not be said about information finding. Publishing alone is the easier part of the task. Making information visible and findable is the more difficult one.

Publishers have to handle two sides of information findability -- inside their own web sites and from outside as well. An internet user, either she is an scientific researcher or a business prospect, has to find publisher's web site at first. Next she looks for desired information within the web site. If she faild in either task, it isn't her failure. It's the publisher's failure.

Search engine optimization (SEO) is the set of methods aiming to good information visibility outside the particular web site. Chances are that information published on the Web will never be found without proper search engine optimization. The techniques of SEO includes structural markup coding, building relevant meta data and writing a web copy focused on keywords.

The goal of information architecture is to ensure good information findability inside a particular web site. Its methods are based on meta data again, information structuring, proper labeling, etc. In fact, information architecture and search engine optimization have much in common.

About the author

Marek Prokop met computers for the first time in 1985, when began to work as a computer programmer. In 1990 he founded his company PROKOP software and has been developing enterprise information systems the following seven or eight years. After 1996 he focused on internet aplications and later on internet marketing as well.

Nowdays he work as a consultant specialized on web site design, information architecture, internet business strategies and search engine optimization. He is an author of 100+ articles and a publisher of popular ezin about web authoring Sova v siti.

Other papers in this session:

Why Information Professionals Should Care About Web Search Optimization

Author: Marydee Ojala, ONLINE: The Leading Magazine for Information Professionals, USA

Content Management: Organizing Information on the Web Pages

Author: Petr Boldiš, Czech University of Agriculture in Prague, Czech Republic

A Good-quality Document as a Basis for Effective Information Searching

Author: Daniela Tkačíková, VŠB - Technical University of Ostrava, Czech Republic

User Support in WWW Environment

Author: Jiří Jelínek, University of Economics - Faculty of Management, Czech Republic

Metadata, Semantics and Semantic Web

Author: Vilém Sklenák, University of Economics, Czech Republic

Google Advanced

Author: Ondřej Pečený, Charles University - Institute of Librarianship and Information Studies, Czech Republic

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