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Komerční využití kulturního dědictví v paměťových institucích

Sekce: Digitální knihovny: brány do naší minulosti
 
Autor: Zinaida Manzhukh, Vilnius University Library; Litva 
 
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Abstrakt: Commercial exploitation of cultural heritage in memory institutions is discussed in the context of the new ways of performing essential heritage access and preservation functions and challenges that arise implementing digitization projects. In the light of the insufficient memory institutions budgets commercial promotion of cultural heritage is analyzed as an alternative financial source indicating the possible niches in the digital services market. The main focus is on education (new trends and concepts - educommerce, edutainment) and tourism (cultural tourism), though other commercial services are also mentioned. Memory institutions and private sector partnership performing commercial activities is emphasized.
 
O autoru: Education: 2003 - Information and Communication MA, Vilnius university, Library and Information Center Management Programme
2001 - Information and Communication BA, Vilnius university, Library and Information Science programme
Professional experience:
Since 2001 and at the moment - Vilnius University Library, Bibliography and Information Department.
 

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