Session coordinator: Anna Diačiková, Chemosvit a.s., Slovakia
Where: 23. 5. 2007, 9.00 - 12.30, Auditorium D
Autor: Anna Diačiková, Chemosvit a.s., Slovakia
The quality of a strategic decision and its consequences significantly influence the prosperity and future economic results of the company. Business conditions have basically changed under knowledge economy and are more and more based on knowledge and brainwork. Intellectual property becomes the most important capital of the company. Information and knowledge are the key success factors and the main source of competitive advantage. The rapid penetration of ICT technologies into all fields of human activities evoke the constant changes and necessitate taking prompt decisions and respond to opportunities and threats which are identified by permanent evaluation of external environment using top quality monitoring system. In such turbulent conditions, it is necessary not only to make a strategic plan, but to take a whole set of strategic decisions. The concept of an established knowledge management system is presented on an example of the international holding company Chemosvit that have it included in their strategic company management as an inseparable part.
After finishing her studies of macromolecular chemistry at the Slovak Technical University she started to work at the Man-Made Fibres Research Institute in Svit on the development and application of physical methods for evaluation of polymer material properties. She reached PhD in polymer chemistry. Since 1991 she has been working at the Strategic Development Department of Chemosvit. She is responsible for strategic marketing and knowledge management in HQ. She is a member of the Programme Committee of international conference Inforum in Prague, where she coordinates the session Management of Information and knowledge in Business Environment. She gives lectures on strategic marketing, international economic relationship and information management at the Catholic University as an external teacher. She presented on several conferences in Prague, London, Moscow, Warszaw, Guangzhou, Brussels.... She is the author of more than 120 original papers, journal articles, patents, etc.
Author: Ludmila Mládková, University of Economics, Czech Republic
Author: Olga Girstlová, GiTy, a.s., Czech Republic
Author: Jan Vymětal, VŠB - Technical University of Ostrava - Faculty of Economics, Czech Republic
Author: Tereza Šedivcová, ČSOB, Czech Republic
Author: Dagmar Vránová, EPMA - European Projects &Management Agency, Czech Republic
Author: Jan Mottl, AiP Safe s.r.o., Czech Republic