List of all accepted papers (sorted by name)

Posters and/or Other Published Material
Session coordinator: Jana Machonská,  Albertina icome Praha s.r.o., Czech Republic
Where: 25. 5. 2004, - 27. 5. 2004, New Auditorium

Relationship Between Search Engine Optimalization and Visitor Optimalization [paper]

Author: Jan Nemrava,  University of Economics - Faculty of Management, Czech Republic


PDF file 


The success of web page optimalization is synergic effect of joining several important rules. Web page creators keep these principles and make search engine optimalized for web pages. Search engines characteristics and principles of their function. Comparison of search engine behavior to visitor’s behavior. Can visitor find better content and is their work more effective or is it conversely. Introduction to Search Engine Marketing and basic web page creating methods. Benefits of web optimalization for the visitors. Comparing advantages of various navigation styles, menu creating, optimalization of download time. Creating keyword-rich text, basics of keywords selection and positioning elements on web page. Comparing design, marketing and user aspects of creating web pages.

About the author

Student of the fifth grade of Faculty of Management VŠE Praha in Jindřichův hradec with specialization in information management. Student works out a dissertation on Web page optimalization and its economic aspects.

Other papers in this session:

Availability of Slovak Film Heritage [poster/paper]

Author: Anna Faklová, Slovak Film Institute, Slovakia

Co-author: Ing. Nadežda Andrejčíková, Cosmotron Bohemia and Slovakia

Possibilities and Quality of Internet Utilization in Agriculture and Rural Areas [poster/paper]

Author: Jan Jarolímek, Czech University of Agriculture, Czech Republic

Co-author: Jiří Vaněk

Medicine on the Invisible Web [poster/paper]

Author: Jiří Menoušek, Louny Hospital - Scientific Information Centre, Czech Republic

Partnership for Public [paper]

Author: Libuše Nivnická, The Jiří Mahen Library, Czech Republic

Measuring the Efficiency of University Libraries Using Data Envelopment Analysis [poster/paper]

Author: Nevena Stancheva, University of Economics, Bulgaria

Co-author: Vyara Angelova

A Contribution to Image Semantic Analysis [paper]

Author: Jozef Stašák, University of Matej Bel - Faculty of Finance, Slovakia

Public Information Sources and Business Databases on the Slovak Market [paper]

Author: Katarína Šebejová, Československá obchodní banka, a. s. - Foreign Branch in the Slovak Republic

Web Services and Applications XML [poster/paper]

Author: Milan Talich, Research Institute of Geodesy, Topography and Cartography, Czech Republic

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