Relationship Between Search Engine Optimalization and Visitor Optimalization [paper]

Author: Jan Nemrava,  University of Economics - Faculty of Management, Czech Republic

Fulltexts

Abstract

The success of web page optimalization is synergic effect of joining several important rules. Web page creators keep these principles and make search engine optimalized for web pages. Search engines characteristics and principles of their function. Comparison of search engine behavior to visitor’s behavior. Can visitor find better content and is their work more effective or is it conversely. Introduction to Search Engine Marketing and basic web page creating methods. Benefits of web optimalization for the visitors. Comparing advantages of various navigation styles, menu creating, optimalization of download time. Creating keyword-rich text, basics of keywords selection and positioning elements on web page. Comparing design, marketing and user aspects of creating web pages.

About the author

Student of the fifth grade of Faculty of Management VŠE Praha in Jindřichův hradec with specialization in information management. Student works out a dissertation on Web page optimalization and its economic aspects.